Business Plans Handbook by Lynn Pearce

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By Lynn Pearce

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MARKET OPPORTUNITY The event photography market is large: In the participatory sports event segment—brightroom’s targeted entry point—there are in excess of 120 million registrations for an estimated 500,000 events annually. Industry sources report that nearly 80 percent of these participants have Internet access. The ability to handle both film and digital formats at the outset will leave brightroom well positioned in the market with key established relationships as the market migrates to digital photography.

KTA had an inspector get caught last summer taking a $5,000 bribe on a government job and is facing prison time. Expert Corrosion Specialists was caught with some accounting irregularities in the wake of Enron and thus are under constant scrutiny by the SEC. These events give PCS a window of opportunity to establish its name as the premier inspection company without the negatives attached. PCS’s competitive advantage will come from its commitment to its employees. PCS will develop a culture of continuous learning where hard work receives just rewards.

Or Mark Sullivan, III. 53 EVENT PHOTOGRAPHY SERVICE Business Plans Handbook, Volume 10 Event Photography Service BUSINESS PLAN BRIGHTROOM, INC. 6400 Hollis Street, Suite 10 Emeryville, California 94608 brightroom doesn’t take the pictures, but we work with those who do. By providing a digital infrastructure, brightroom increases photography revenue while reducing costs and eliminating time consuming, non-core business activities. brightroom enables the photographer to focus on the portion of the process where they add the most value and derive the most benefit—taking pictures.

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