Culture and Psychology by David Matsumoto, Linda Juang

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By David Matsumoto, Linda Juang

David Matsumoto and new co-author Linda Juang convey scholars the significance of tradition in explaining and figuring out human habit during this re-creation of the market-leading textual content, tradition AND PSYCHOLOGY. utilizing a cross-cultural framework to judge psychology, and reflecting the most up-tp-date learn, the authors have interaction scholars through inviting them to appreciate and lift questions about conventional wisdom and theories, and in regards to the courting of tradition and psychology.

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Even if a researcher can establish equivalence in the conceptual definition of a variable, the empirical operationalization of it is another question. Let’s say, for example, that two cultures do indeed define intelligence in terms of verbal and analytic abilities, such as those measured by the WAIS. Now let’s look at the exact ways in which the WAIS measures this definition of intelligence. If the test includes a question about American presidents, can we use the test in this study? Would it be fair to give subjects in France this test to measure their intelligence?

Apples in one culture can be compared only to apples in another. Lack of equivalence is also known as bias. Theoretical Issues Researchers decide what hypotheses to test based on some theoretical model. But especially in cross-cultural work, it is important to realize that theories are bound and influenced by the cultural framework of the theorist. How we think about people, interpersonal relationships, basic human nature, fate, luck, supernatural forces, and the like are all influenced by our culture.

But this study might not be as relevant for people from other cultures. People in some cultures may actually be afraid of using a computer. Or suppose researchers decided to study cultural differences in problemsolving ability in the United States and among tribespeople in Africa. One method might be to present subjects in both cultures with a device that had to be manipulated in some way to obtain a reward, such as money. The Americans might be able to approach this task and be successful at it.

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