By Josh Chetwynd
Occasionally it’s neither paintings nor technological know-how that serves because the origins of the standard kitchen and foodstuff goods that we take with no consideration at the present time. occasionally, as Josh Chetwynd indicates us in How the recent puppy came across Its Bun, a few of our best culinary achievements have been easily by-products of “damned solid luck.” In How the new puppy chanced on Its Bun, Josh explores the origins of kitchen innovations, items, and nutrients in seventy-five brief essays that dispel renowned myths and draw strains among nutrients evidence and meals fiction. Josh’s captivating textual content mixed with easy line illustrations makes this a great gift and go-to resource e-book for all nutrients and trivialities buffs.
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Additional resources for How the Hot Dog Found Its Bun: Accidental Discoveries and Unexpected Inspirations That Shape What We Eat and Drink
Becoming an Ethical Consumer I begin chapter 2 by introducing Joe Cesa, the owner of Philadelphia’s first fair-trade coffee shop. He is a staple of Philadelphia’s movement for socially responsible shopping. He may not be the most high-profile member (that honor likely goes to Judy Wicks, the founder of the Sustainable Business Network and the White Dog Café), but he played a pivotal role in expanding awareness about fair trade. I describe the factors that led Joe to vigorously support fair trade and describe the obstacles he faced in trying to run a profitable, socially responsible business.
At the time, I didn’t drink coffee, and I didn’t know “Just One Normal Coffee” >> 39 anyone in Philadelphia’s coffee community. Soon after entering Joe’s coffee shop, I noticed that the store was filled with pamphlets promoting John Kerry, the Democratic candidate in the upcoming 2004 presidential election. As election day neared, I stopped in the store more often and continued to hear Joe, the store’s owner, advocate for Kerry. Joe even carried products that attacked President George W. Bush, like his “Embarrassmints” and “Impeachmints,” both with pictures of Bush on the cover of the tin case.
These consumers buy fair-trade products when they are readily available and will occasionally go a little out of their way to shop responsibly. Like promoters, they tend to be highly educated, upper-middle-class consumers. Many said they would pay a bit more for fair-trade, organic, or locally produced products. They differ from the promoters in that they do not see themselves as part of a larger movement and do not partake in the rituals or consciousness-building activities that serve to foster a fair-trade identity.